Research
Latest original research articles and insights

Keyword Research and Analysis: A 2026 Framework for Finding High-Value Keywords
Your keyword strategy is only as good as your research - here's the exact process we use to find search opportunities that actually drive revenue.
View Research

Gen AI SEO: How to Rank in Google and Get Cited by ChatGPT in 2026
With AI Overviews cutting click-through rates by 47% and ChatGPT now serving 800 million weekly users, your AI SEO strategy needs to work twice as hard. This guide shows you how to rank in Google and get cited by AI platforms simultaneously.
View Research

Topic Cluster Strategy: How to Build AI SEO Authority and Dominate AI Search
Topic clusters aren't just an SEO tactic - they're how you build the kind of topical authority that gets your content cited by both Google and AI platforms like ChatGPT.
View Research

Content Refresh: How to Revive Your Blog Posts and Boost AI SEO Performance
Your best-performing blog posts from last year are quietly losing rankings, traffic and revenue right now. Here's how to fix them before your competitors notice.
View Research

Topical Authority Map: Build a Content Strategy That Drives Rankings and Revenue
Stop publishing random blog posts that compete against each other and start building a topical authority map that shows Google you actually know what you're talking about.
View Research

Pillar Content: Building Sustainable AI SEO Authority in 2026
If your blog posts aren't building on each other to establish real topical authority, you're working hard to stay invisible.
View Research

Keyword Mapping: The Strategic Foundation for AI SEO That Drives Revenue & ROI
Most websites create content first and wonder why their pages cannibalise each other in search results. This guide shows you how to build a keyword map that gives every page a clear ranking purpose.
View Research

Keyword Clustering: A Practical AI SEO Framework for Grouping Keywords
Stop creating separate pages for every keyword variation. Keyword clustering lets you rank for dozens of related search terms with a single, well-structured piece of content.
View Research

Keyword Research in 2026: How to Find Keywords That Drive Revenue
Stop chasing traffic and start targeting keywords that actually drive revenue with this step-by-step process for both Google and AI search platforms.
View Research

Pillar Content Strategy: How to Build Topical Authority That Drives Revenue
Stop publishing scattered blog posts that compete with one another. A pillar content strategy builds the interconnected content architecture that signals authority to both Google and AI platforms.
View Research

Is AI Content Bad for SEO? What Google's Guidelines Actually Say
Google doesn't ban AI-assisted content, but publishing unedited, generic output often leads to weak rankings because it fails quality and originality expectations.
View Research

LLM SEO: How to Optimise Content for AI Search in 2026
AI-referred sessions grew 527% year over year. If your content isn't showing up when someone asks ChatGPT or Perplexity for recommendations, you're handing those leads to competitors who've already started investing in LLM SEO.
View Research

AI Search Is Moving Fast. The Question Is: Are You?
Every month you wait, your competitors grow stronger. Let’s make sure you’re the one out in front.

