Research
Latest original research articles and insights

Pillar Content Strategy: How to Build Topical Authority That Drives Revenue
Stop publishing scattered blog posts that compete with one another. A pillar content strategy builds the interconnected content architecture that signals authority to both Google and AI platforms.
View Research

Is AI Content Bad for SEO? What Google's Guidelines Actually Say
Google doesn't ban AI-assisted content, but publishing unedited, generic output often leads to weak rankings because it fails quality and originality expectations.
View Research

LLM SEO: How to Optimise Content for AI Search in 2026
AI-referred sessions grew 527% year over year. If your content isn't showing up when someone asks ChatGPT or Perplexity for recommendations, you're handing those leads to competitors who've already started investing in LLM SEO.
View Research

AI SEO vs Traditional SEO Explained: Why You Need Both to Dominate Search
Google's search share just dropped below 90% for the first time in a decade, while ChatGPT hit 800 million weekly users. If you're still treating AI SEO and traditional SEO as separate strategies, you're leaving visibility (and revenue) on the table.
View Research

Passage Optimisation: How to Get Your Content Cited in Google AI Overviews and ChatGPT
Google's passage ranking affects 7% of all searches, and if your content isn't structured for AI extraction, you're invisible in the queries that matter most.
View Research

How Does AI Impact SEO? The Essential Guide to Growing Organic Traffic in 2026
Google's AI Overviews now appear in 13% of all searches and have slashed organic click-through rates by 61%. Here's what that means for your traffic and how to stay visible in an AI-first search landscape.
View Research

Topical Authority: The Complete Guide to Dominating Your Niche in Google and AI Search
A boutique website with a 27 domain rating can outrank Amazon by demonstrating deeper topic expertise. This guide reveals the systematic approach that delivered $5.9M-$7.7M in revenue growth for our clients through topical authority building.
View Research

How AI Search Works: The Complete Technical Guide to Google AI Overviews, ChatGPT, Perplexity & More in 2026
Most businesses are losing visibility to AI search while waiting for clarity, here's exactly how Google AI Overviews, ChatGPT and Perplexity actually retrieve and cite content, based on official patents and proven optimisation strategies that are working right now.
View Research

AI SEO Strategy: The Complete Guide to Dominating Google, ChatGPT and AI Search in 2026
Most businesses are still optimising for Google rankings while their competitors capture citations across ChatGPT, Perplexity and AI Overviews - here's the systematic 6-phase framework that's generated over $20 million in revenue by dominating both.
View Research

AI SEO: The Complete Guide to Optimising for Google AI Overviews, ChatGPT and Generative Search in 2026
With 800 million weekly users now searching ChatGPT and AI Overviews appearing in 13% of Google queries, this guide reveals the exact strategies driving $18 million in attributed revenue for businesses optimising beyond traditional search.
View Research

AI Search Is Moving Fast. The Question Is: Are You?
Every month you wait, your competitors grow stronger. Let’s make sure you’re the one out in front.

