Research

Generative engine optimisation is how you stay visible when AI answers replace the click, and here is what it is, where the term came from, and the exact way we get client content cited by ChatGPT, Perplexity, and Google AI Overviews.

Microsoft Copilot answers for hundreds of millions of users by citing the web through Bing, and here is the playbook we use to get businesses cited in it.

Bing's index now feeds Microsoft Copilot and ChatGPT search, so ranking on Bing has become the cheapest way into AI visibility - here is how to do it in 2026.

Hire an AI SEO consultant who can prove the work with named verticals and real revenue numbers, not a tidy traffic graph.

ChatGPT serves 900 million weekly users, and only 15% of retrieved pages earn citations: here's the 2026 playbook for being one of them.

Google AI Mode doesn't rank websites - it cites them, and this guide covers exactly what your content needs to do to make the cut.

Google's two AI search surfaces - AI Overviews and AI Mode - share only 13.7% of their citations, which means your SEO strategy needs to treat them differently if you want to be visible in both.

Discover which KPIs for SEO actually connect rankings and traffic to revenue, and the new AI visibility metrics every campaign needs to track in 2026.

Schema SEO is the structured data layer that tells search engines and AI platforms exactly what your content means, and getting it right is the difference between appearing in rich results and AI citations or being invisible to the machines that control modern search.

Most marketing teams are measuring SEO ROI wrong - here's the attribution model and revenue methodology that actually holds up in a leadership meeting.

Backlinks remain an important Google ranking signal. Here’s what the data actually shows, which links are worth building, and how they can support your visibility in AI search.

Off page SEO is the external authority engine that determines whether your site ranks in Google or gets cited by AI. Here is exactly how to build it.